So there I am, innocently looking at facebook, when I notice something hovering near the top of the page. An ad. For DDO!
Interesting. I file that away in the back of my mind and get on with my innocent looking (I am skilled at looking innocent after years of mandatory practice).
Another day, another session of checking on my friends and family on facebook. There it is, again. “Come play DDO!” it says, “Look at what an awesome yet free-to-play game this is!”. Or something like that. This is the message I am getting. I assume it was the intended message.
My first thought is elation; yay! Turbine is still advertising the game after all! It’s not exactly the broccoli campaign, but it’s something! Yay!
But then the second thought: why are they advertising to me? I know that facebook allows very specific targeting. Clearly this ad is not for everyone, not with gamer-specific lingo like “F2P MMORPG”. But why me? Are they only showing the ad to people who “Like” DDO? That would be … silly, wouldn’t it? Shouldn’t they be targeting people who are like me, but are not already playing DDO?
Is that even possible? I think it is. Facebook has very specific ad-targeting features.
And then a third thought: why Lolth? Why does the ad feature such a dark and not-necessarily-D&D-looking theme? Why not heroes facing a beholder or mindflayer or something that is more iconic-ally D&D? Like .. say … a dragon? You know, “dragon” as in the second “D” of D&D?
I had a fourth thought too but really, more than three is overthinking it. Turbine is still advertising DDO. We have to just trust that they are spending whatever limited advertising funds they have wisely.
And regardless, Yay! Advertising!
Are you getting these ads too? Are you seeing them anywhere other than facebook?
🙂 😀 🙂