According to Stephen Colbert, something is “truthy” when it feels like it ought to be true, regardless of whether it actually is true.*
“Truthiness” is how we end up with anti-vaxxers, and climate change deniers, and less nefariously, Santa Claus. All things that feel like they ought to be true when they are not.
I did not expect to run into Truthiness last night at the deli. But I did:
Yes, that’s right, Imported (brand) Ham, made in the U.S. of A.
Just in case I thought this was some kind of fluke:
Virginia (brand) Ham, made in Pennsylvania.
How odd. Do lunch meat manufacturers believe we are taken in by this subterfuge? A scary thought that they would be so evil, but even scarier is the idea they might be right. Maybe there are people so rushed or with so little discernment that they think they are getting premium ham on the cheap?
But I think not. I think it is Truthiness again, with purchasers as willing participants. Buyers know it is not really expensive imported ham, but it looks similar enough to feel like it ought to be true.
And when the difference is $3 or $4 per pound, maybe that truthy feeling is good enough.
🙂 😀 🙂